We spend so much time discussing the technical aspects of our Drupal site that we often forget about our site's central purpose - content. Kristina is the author of Content Strategy for the Web and is recognized as one of the country’s leading content strategists. She has appeared as a featured speaker at Web 2.0 Expo, IA Summit, Future of Web Apps, An Event Apart, and many other conferences.

To ensure a successful project, we all need to spend some time planning our site's content, not just its management system.